Recomendations on mr burger marketing strategy Essay

It was found by our comprehensive trade explore that the 4 Ps of marketing be the most vital elements for Mr Burger . The customers looks to select fast feed restaurant which smashs the lift out value for m unriv anyedy. The ane that has the best feature of nourishment, the most well priced , the one that has delicate ambiance and surroundings, the one that is most convenient to go to and the one that is recognized as a solid grunge that gives the maximum facilities to the customers. Product The first involvement that is historic for Mr Burger is to provide the safe fiber and showcase of victuals to the customers.It is vital that they upgrade their menu furnish additions to the existing menu they deport , they sight earn international experts to develop pabulum features that gives the customer the prove they most desire . The menu potful be further elaborated by introducing non-burger fast intellectual nourishment items abundantly demanded by the local people . i. e pizzas sandwiches and broast . By introducing these items they lead ensure that they argon hold in wide smor plashbord of fast solid food categories and it leave similarly give the customer a maven of satisfaction as they would contribute a vast diverseness and option to choose from when they go to Mr Burger.The otherwisewise thing that could be make is to bump harvest-homes that atomic number 18 supplementary to the main repasts. Excellent variety of shakes , deserts , brasslines exchangeable fries and some other ,different variety maybe some international item could be pull ind like prawns or nug sign ons could go along in truth well. In our explore we found that a strong competitor of Mr burger, MC Donalds is immensely liked by customers due to its supplementary items such as the its fries and the Arabian rice and alike KFC has noble demand for its nuggets as a side line item after broast and its burger.Mr Burger stub enlist experts that d evelop the right liquefy of ingredients that suit the adjudicate of local state. WE found that the local population avoids genuinely greasy, salty and oily fast food items curiously burgers ,which are all the features present in Mr Burger items. The other most crucial actor of fast food industry vital for the growth in Pakistan is the grapheme of food .This factor is specifically crucial to the population targeted by Mr Burger, mainly he middle income sort out , SEC A and B.to ensure the character of food the primary thing required to do is get associate with globally recognized quality mastery and certification companies something like SGS Pakistan which in consumers mind is highly regarded as the most authentic authority in Pakistan.They sack then market this affiliation by advertising it so that the consumers know that the food at Mr Burger is most hygienic and has the best quality. The brand could besides see to produce standard in supp fabricationrs of ingredients . They support withal see that the maneuverers are thoroughly practised and find that they maintain high standards .To ensure higher(prenominal) reliability they corporation alos scram the option of unresolved window kitchen which means that the consumers are able to see how the meal is macrocosm cooked , the cleanliness in the kitchen and the cleanliness and hygiene of the their rail counseling line keeping place . The quality of food can also be improved by deploying quality control measures, it could be assigned to the manger to check the making process of its food on a step to step basis that sees that quality is being maintain . It could also be done that at that place are criterias of quality set for compositors case of ingredients they use.Experts can suugest the best quality of chicken , bun , cease and so forthneeded to make the best thing. Mr buger could also introduce its limited sauces , one thing that would add variety to its product , highly demanded by its potential customers. Anoher important factor for Mr burger is to maintain its unique selling stop of its burgers and food items i. e its juicy and delicious orientation as sourceed by the students we interviewed. They could however further enhance it by making burgers that enthrall the juiciness of its meat.The furthermost recommendation we assimilate to improve the quality of the product , the P of marketing we mentioned rather is the healthy factor in its food items . Some student girls we interviewed earlier that it was crucial for them to have healty food , one that gives the right mix of nutrition , has the the lowest fat and calories and one that would non only provide the protient of chicket and meat scarcely also gives nutrition present in other items such as vegetables, so it could be done that Mr burger introduce meals and items that are specially make for health conscious people .This would not only give a preference to health conscious atom but develop l ife-threatening customer relationship. These special meals can also be marketed for the people distress from fatal disease such as cholesterol and other heart diseases , we observed that if a piece of a family cant have a type of food , say if the father can not have high cholesterol food it is flimsy for the family to go there and eat thus it is subjective for Mr Burger to develop and market such special meals in its menu .Place In our research we detect that Mr Burger was failing because of another crucial factor of the 4 Ps of marketing, this was the place . It was discovered that Mr Burger does not have enough presence in harm of outlets throughout its market . Majority of the respondents told that the outlet was atleast 13 mins drive a substance from their houses or work places. This makes it unlikely that customers can visit Mr Burget real conveniently. We apprise that Mr Burger should gain its number of outlets , establishing big outlets In heavy job areas such as the sea view or Hyderi or Sindhi muslim areas in Karachi.However it can also establish s piazza centers in high rent malls such as dolmen mall or areas such as zamzama , by doing so it will re establish its positions in peoples minds as a high quality fast food chain . Mr Burger can also affiliate with gas stations and educational institutions, they can share clear and investment with them , but more importantly by doing so it can gain a huge chunk of market share of students and passer by traffic.It was also found that a slant serve well was crucial in food business and umpteen people wanted Mr Burger to establish a superb delivery system , thus we suggest to them that they first mate with food delivery services and websites such as food panda and food delivery that would have a commission of their own but dekiver and market your products to the customers who want it delivered. It can make its own delivery system and hire specialists bikers to deliver it warm to the customer . Special delivery departments can be made in outlets that take the call for deliveries process the straddle separately.It is also vital for the brand to make outlets that increase customer satisfaction. Feel good factors are very important in the outlets of restuarnts . The outlets should be clean , they should eer have good music and nice whole step . It is also suggested that to create customer satisfaction and brand loyalty and equity, the outlets should have special designing that highlight comfort , happiness ,security and joy . The outlets should be colorfull and must be well lightened all the while , they should have a special place for relaxation which can be a USP of their outlets.They could get it designed by an interior designer , instaliing paintings and TV screens to have a feel good factor. It is also important that they have some entertainment place for the infants , it was also observed that such things can be of a study interest for mothers and families that allows the children to have fun while they relax. In todays world it is also important for place of sale to have the unique characteristics that would attract customers , Mr Burger could have a high tier wifi setup of which signals are acquirable to the customers 24 hours while present there .A good security system should also be in place at the outlets. Our research also allows us to suggest that that the outlets should have a drive thru system and/or a good parking or valet service available that plays a major role in customers advance to a fast food restaurant. Price We have deduced that Mr Burger should employ competive set , value based set and good value pricing . These strategies would ensure that all the major segments of the market are targeted. We suggest by our research that most of the items in the menu should lie on a competitive level i. e between Rs 250 Rs 500.The special meals , ones that are consciously targeting the health foc exploitation segment can be ass igned value based pricing . This will give them an impression of the effort , quality and value of the special diet meal created for them and that this meal will ensure good nutritional mix for them. The last is good value pricing in which very basic burgers and meals that are very personify efficient can be made for the scorn segment of the society i. e SEC C . The vast lower middle class population can hugely demand these meals and these may work during economically turbulent times.Our secondary research on Mc Donalds veggie burger that was only for RS 25 , introduced in India showed huge success and it maybe relevant using it here. Promotion Our study has shown that promotion and advertising is one the most important consideration for Mr Burger if they want to watch to re establish their growth, brand ,sales and profits. The best way of creating value for money , establishing a system that gives you in the flesh(predicate) preference and creates a sense of brand, is best enf orced in promotion and advertising activities. Mr Burger wll need to affirm its customers about its new products , outlets , its special pricing etc .It will have to also create a sense of persuasion to try its food and also create loyalty. The first thing they should do is create a social media marketing team , by this they will be able to advertise their offerings on Facebook, YouTube , Twitter, etc. These are the most viewed and cost effective way of associating with their potential customers. They should also establish a time frame of marketing activities that would allow them to market on radio, billboards, and specially on magazines such as plateful express. This could be done in a taxonomical and organized way that will start creating for them a word of mouth.They should employ aggressive marketing this would bring them in direct competition with Subway KFC and Mc Donalds, its major competitors. They could conduct some major CSR activities like support a foundation or a ca use . This according to our research has a very positive impact on the society and leaves a huge positive mark in the minds of the population specially in Pakistan. To highlight customer preference factor they could make special membership cards that gives daily updates, discounts, and fast track facility during stack hours to people who sign up as members.They could orgainse a big event such as a concert and hire some professional singer or a sportsman to endorse their brand. By doing so they will create buzz marketing. box and other factors It was noted that 7 % of the people verbalise that packaging was an important factor , so we suggest that Mr Burger designs new special packaging for its meals. They should be designed in a way that gives a quality look of the barnd on of colorful and happiness, it may mention their tag line or any motivational statement. It is also important that the service provided to customers is excellent.Special guidance and training should be given to employees on how to speak to customer , give highest preference to their queries and suggestions . Special feedback forms should be given to them, which should be immediately looked upon and worked upon. The timing should also be very precise , stocks should be maintained during rush hours so that customer is entertained inside 10 mins of order. Our study reveals that these rush ours will be during 2- 6pm and will further increase from 6pm 10 pm , so maintain stock during this time.